Instagram

Creating content and handling all the engagement that came with it was a job for the professionals, and so we enlisted the help of social agency Happy Yolk who came up with the brilliant videos and posts you’ll have seen over the course of our millionth hen rehoming.

The BIG reveal – the reel to announce that our one millionth hen had been rehomed by His Majesty was created by Simon Moore, and at the time of going to print had been viewed 787,000 times, WOW!

The countdown – the final tease before the big reveal featured a voiceover by BHWT patron Bob Mortimer who also kindly shared the post, resulting in it being seen by over 200,000 people. Thank you Bob!