Facebook is the ultimate community platform. Use clear captions, with enough keywords about hens and your hometown to help your post reach the right audience. Join local hen groups, but be a good citizen and don’t carpetbomb with constant posts. Links in posts are fine, and comment liberally.
Instagram loves strong imagery. Choose a brilliant photo or a carousel of your best shots, then use the caption to tell the story. Stories are perfect when something’s urgent because they’re quick, easy to share and can include a clickable link. Follow other hen accounts to train the algorithm.
TikTok
Don’t write TikTok off as something just for the kids. It rewards personality over polish, so you don’t need fancy editing or perfect presenting. Talk to camera, film your hens doing something funny, add some useful text and post it. If you stumble over a word, leave it in – that raw, human feeling is part of the appeal. Enjoy “ChickTok”!
Basically...
Make it obvious what your post is about and easy for people to act on. Above all, keep it positive.